Legion Public Affairs was founded on a simple idea

lasting influence comes from people, not press releases.

People seated and listening during a group discussion

Legion mission

Legion’s mission is to help organizations build and own their own influence.

We move beyond ad-hoc coalitions to create sustained Influence Equity—permanent, owned assets that accrue value and capability over time. That means:

  • Authentic communities

  • Trusted third-party voices

  • Independent coalitions with real staying power

  • Scalable infrastructure to drive influence from the outside in

Developer working on a laptop with a process diagram on a board
Two coworkers collaborating on laptops at a table

The solution

Why is this necessary?

Most organizations already have:

  • Corporate communications that carry your official message.

  • Trade associations that represent the collective industry voice.

  • Maybe even third-party allies speaking in general terms

But do you have the voice of real people—consumers, community leaders, workers, veterans, or small business owners—carrying your message with authenticity and urgency?

Most companies don’t. And in today’s environment, that’s a risk. That’s where Legion Public Affairs comes in. We build and organize independent, third-party communities, giving you credibility, cover, and pressure when it matters most. This isn’t branding.


This is building real-world influence that supports your goals from the outside in.

Professional headshot of a man on a transparent background

meet our founder

Reid Vineis, Principal

With nearly two decades of experience in corporate public affairs, he leads a team of subject matter experts to execute high-level campaign strategies and management.

Before founding Legion, Vineis served as Vice President and Senior Strategist at a national advertising firm, where he successfully scaled its digital ad business from a single employee to an industry leader in regulated industries.

Prior to that, he managed accounts for a public affairs firm specializing in gaming, technology, and ballot issue campaigns. A trusted voice in the industry, Vineis has been featured in major publications including The New York Times, The Wall Street Journal, CNN, Politico, and AdWeek.

He frequently shares his expertise at universities, conferences, and on social media.

Ready to build your movement?

Let’s start the conversation.